#MADEOFBLACKBBDO: re-introduces the Guinness brand to a new generation of Africans.
The new Guinness Africa campaign celebrates ‘Black’. Black is not a colour. Black is an attitude. It’s a mindset, it’s a way of life. Black represents the best of Africa. It features real people with real talent from Lagos, Accra and Cape Town to Nairobi, Gaborone and Johannesburg. People who are Made of Black are people who are Made of More.






Lights, camera… action! When BBDO West Africa officially opened its doors in May 2012, it was to a great deal of excitement and anticipation. Part of the BBDO network, the second largest in the world, with 289 offices across 81 countries and recognized as both the world's most creative and effective agency network, BBDO has been Network of the Year at Cannes five times and is currently ranked as the most creative agency network in the world.*
Today a small, but steadily growing number of brands are discovering the BBDO West Africa advantage. Our mantra is ‘The work, the work, the work’ and it is here we excel; in telling brand stories across multiple channels and media that change consumer behavior and act as an explosive catalyst for our client’s business goals.


It began with a rumour in June. BBDO West Africa had appointed Chuma Obumselu as its Executive Creative Director. For industry watchers it was seen as a gesture of BBDO’s West African ambition that it had secured one of the much-prized elite class of behind-the-scenes creative stars who make up the secret weaponry driving some of Nigeria’s most successful advertising of the last decade and a half.  Formerly in similar roles at DDB, ZK Advertising and TBWA, Obumselu possesses a broad portfolio of work experience across the Telecoms, FMCGs and Banking sectors and has won numerous local and international awards. He will be leading BBDO’s creative charge across the region on brands like Visa, Wrigleys and of course, the Guinness Africa brand, which is at a watershed moment of re-invention as it repositions and reintroduces itself to a new African generation.


AMV BBDO's 'You're not you when you're hungry' Snickers TV ad is already a contemporary classic. Featuring the inimitable Joan Collins, the idea for this campaign is based around the universal view that, when you're hungry, you're not quite yourself. Some people become divas, some vacant and others just plain weird.


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